SEO is the collective term pertaining to the techniques used to help your website appear in the search results when people type key words that are relevant to your niche or business. There are many techniques used in SEO but perhaps the most important one is building backlinks.
What are Backlinks?
There are essentially two types of links. Outbound links are the links you made on your site, pointing to other web pages outside your website. Backlinks are the links coming from other websites pointing to pages on your website.
So why are backlinks vital to Search engine optimization? Well, the more backlinks you have, the more popular your website is. And when you have a popular website, Google will think of your site as an "authority." When your website is deemed an authority, it will rank high on the search results pages.
Backlinks also serve as a sort of recommendation and search engines like Google consider this important. You see, search engines like Google is in the business of giving users the web pages that they want, and when other websites are recommending yours (by linking to your site) then in the eyes of Google, your website must be what the users are looking for.
Google also monitors how much traffic your website gets, and when you have a lot of backlinks, it means more and more people will go to your website. Since you're getting more traffic, it's more likely that Google will rank your site higher on the SERPs.
Backlinking Factors to Consider
The number of backlinks your website has is important but quality is even more crucial. So, be careful where your backlinks are coming from.
First, it must be relevant. If your website sells cars then building backlinks from real estate websites will not help you with SEO at all. Google might even ding your site for spamming.
Next, your links must come from authority websites. In fact, a link from 1 authority website is more valuable than 1,000 links from useless sites.
You should also consider variety. So, if your website generally sells cars, you can get backlinks from websites that provide info about different types of cars, as well as from websites that sell car parts.
Finally, don't attempt to build a thousand backlinks in 24 hours. Google hates it when people try to manipulate their rankings and there is no way you can create a thousand backlinks in one day without using any software or paying for link exchange. Google doesn't like both. Build your links slowly and gradually. Take your time.
Essentially, the more quality backlinks you have, the greater are your chances of getting to the first page of Google. But do it ethically, or else your website could suffer dire consequences.
If you need help with building backlinks, you can count on a reputable SEO company to take care of this arduous task for you. They have the skills, techniques and the personnel to ensure the links are relevant, high quality, varied and are built naturally.
With an SEO company to help you out, you can improve your ranking on Google without breaking a sweat.
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